Big Idea: Your personal camera crew / camera crew in your pocket
Since the Osmo Pocket is an all-in-one camera made for everyday film makers for everyday use, this campaign will highlight the all-roundedness of the camera. Its various features (stabilizer, 4K, face control, time lapse) are everything you need in a camera. So much so that the Osmo Pocket is your personal camera crew. That’s the hook of this campaign. You don’t need to be a film student or a professional. You don’t need different cameras and equipment to shoot beautiful videos. All you need is a camera that has those features and that fits in your pocket: the Osmo Pocket.
Role: Art Director
15s Instagram Story
Social Competition Montage Video
For the further excitement around the camera, our social competition video will launch asking hound creators to share their OSMO video by using the hashtag #yourCameraCrew-giving them a platform to showcase their creations.
Commercial Director's Cut
The 60-second TV spot will launch in order to promote the OSMO Pocket.
Social Competition Digital Billboard
All videos shared using the hashtag #YourCameraCrew will automatically curate and play on our digital billboards, making our ads fully fan-made.