From fall of 2008, Iso Rabins, the founder, started “not-only-for-profit” busi- ness, its purpose is to support local foragers. FORAGESF doesn’t just end with foraging, they build connections with people, support local food community, and even make you healthier. We want people to know more about the company and this beautiful activity.
What is the advertising going to accomplish?
Spark a curiosity. It’s a hobby and we are trying to generate interest.
Who are we going to connect with?
Age 28 to 64, both women and men, any races, they are students, they like hiking. Also some photographer, naturalism like to learn something about nature, people who love music, art, activities, and make more than $ 30,000 a year.
What are the most insightful things we know about them?
They want to be healthier
They love fresh wild food
They love walk in the wood
They trying to connect with natural
They love free stuff which can easily get from the wood.
Most of them are living in SF
What is the single most effective message we can tell them?
Foraging will become a new hobby trend among wealthy people
What else is there to know that supports this message?
Many chefs are also our targets. In recent years, with the increase in the popularity of the new element restaurant, fresh and wild food sourse are the best choice for top chefs.
Role: Art Director, Editor
Social Media Commercial
Every forager has his first voyage.
An experience that sparks a curiosity to explore.
Traveling through the wilderness not knowing what treasures will present themselves.
There’s just a feeling about being in the woods, a vast body of land with unlimited thrill.
That’s the beauty in adventure, there are surprises around every corner.
The sweet flavors nature has to offer.
We walk because we wonder, we wonder because we’ve tasted.