Häagen Dazs #AllNature
Background: Häägen-Dazs has been making ice cream the same way for over 50 years. With only five natural ingredients, they continue to craft the flavors that drive us wild.
Challenge: There's an onslaught of so-called ice cream brands that contain unnatural ingredients (guar gum, xanthan gum, carrageenan, etc.) The world deserves real ice cream and Häägen-Dazs is the one to make this happen.
Solution: Show the world how Häägen-Dazs ice cream is all-natural. We are going to do this by showing how wild animals can't resist the natural flavors of Häägen-Dazs ice cream. If a monkey would swing great lengths for a taste of banana ice cream, what would you do?
Role: Art Director, illustrator